VUORI

about

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.

Back in 2015, we set out with a simple yet powerful vision: to build a brand that reflected the values we hold dear—connection, balance, and the pursuit of an extraordinary life. We obsessed over fabrics, designed with intention, and rooted ourselves in community. It was never just about the clothes. It was about fostering relationships—with ourselves, each other, and the world around us. A decade later, that’s still what it’s about.